About Our Company

As one of Northern California’s most distinguished distributors, we go beyond just delivering beer.

Redding Distributing Company

As one of Northern California’s most distinguished distributors, Redding Distributing goes beyond delivering beer. We pride ourselves in the numerous business partnerships we have established over the years. It is our mission to not only grow our business, but to increase profits for every retailer and supplier we partner with. Together with our partners, Redding Distributing has had a critical role in building some of the world’s finest beverages. We have done so with focus on superior service, excellent in-store execution of displays, shelf management, & product marketing, as well as professional insight and advanced in store merchandising. Our reach extends beyond our warehouse and retail establishments into our community through local sponsorships and charitable donations. We do not just deliver beer. We create opportunities and generate profitable returns for our Employees, Customers, Wholesalers, & Community year after year.

Our History - Redding Distributing Company is majority owned and managed by the Jensen family. After college in 1969, Dave Jensen took a job at Haralambos Beverage Company in Los Angeles working his way up the ladder from sweeping floors to the Vice President of Sales. In 1979, Dave moved his family to Redding and later on purchased Diversified Distributing, which evolved into Redding Distributing. Today Dave is the majority owner along with his partner Al Shuffleberger who owns a minority stake in the company. In 2011, Dave turned many of his duties over to his son Chase who is now the General Manager of the family business.

Since Dave moved to Redding in 1979 the business has grown from 10 employees with annual sales of 400,000 cases to the premier beverage company in the north state with nearly 70 employees and approximately 1.8 million cases sold annually. Today, Redding Distributing proudly represents a portfolio of over 30 leading international, domestic, & local beer companies as well as wine, liquor, and non-alcoholic beverages. Redding Distributing provides service to nearly 700 accounts in Shasta, Trinity, Tehama, Glenn, & Colusa Counties.


1.     Provide profits and perpetual growth for our Employees, Customers, Suppliers, & Community. 

2.     Be a business where outsider’s envy working.

3.     Build a culture where our employees feel like family and treat our business like their own.

4.     Be the hands and feet for our brands and tell their stories.

5.     Be our customer’s favorite distributor partner.

6.     Dominate our marketplace with integrity. 

Community Involvement

Redding Distributing Company strongly believes in giving back to the community that has allowed our business to be successful. We maintain strong commitments to numerous local organizations and charities in our area of distribution. Our reach also extends into the community through charitable donations for fairs, festivals, golf tournaments, car shows, concerts, local schools, churches, and special events.

Some of the groups we support include:

St. Jude’s Children’s Research Hospital

Catalyst Young Professionals

Turtle Bay Exploration Park

American Cancer Society

Shasta Women's Refuge

CHP 11-99 Foundation

Numerous other local charities, schools, events, and churches